Traditional strategies to promote a new website


Include url to many places
Include url to many places

Promote using traditional media
Develop free services




Just because "old media" strategies aren't on the Internet doesn't mean they aren't effective. A mixed media approach can be very effective.


This is a no-brainer that is sometimes overlooked. Make sure that all reprints of cards, stationery, brochures, and literature contain your company's URL. And see that your printer gets the URL syntax
correct. In print, I recommend leaving off the http:// part and including only the portion.