Search engine strategies to promote a new website

Contents

Submit site to directories

Page Title
Description and Keyword META Tag
Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine Friendly Navigation System
Several pages for a particular keyword
Submit URL to Search Engines
Fine-tune with Search Engine Optimization
Promote Local Business on the Internet
Linking Strategies
Submit Site to Directories

Submit Site to Industry Sites and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases




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Submit your site to key directories, since a link from a directory will help your ranking -- and get you traffic. Be sure to list your site in the free Open Directory Project (www.dmoz.com), overseen by overworked volunteer human editors. This hierarchical directory provides content feeds to all the major search engines. Plus it provides a link to your site from an information hub that Google deems important. But don't be impatient and resubmit or you'll go to the end of the queue.

Yahoo! Directory is another important directory to be listed in, though their search results recently haven't been featuring their own directory as prominently. Real humans will read (and too often, pare down) your 200-character sentence, so be very careful and follow their instructions (http://docs.yahoo.com/info/suggest/). Hint: Use somewhat less than the maximum number of characters allowable, so you don't have wordy text that will tempt the Yahoo! editor to begin chopping. Business sites require a $299 annual recurring fee for Yahoo! Express to have your site considered for inclusion within seven business days (http://docs.yahoo.com/info/suggest/busexpress.html). Other directories to consider might be About.com and Business.com.