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Page Title
Description and Keyword
META Tag
Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine
Friendly Navigation System
Several pages for a particular
keyword
Submit URL to Search Engines
Fine-tune with
Search Engine Optimization
Promote Local Business on
the Internet
Linking Strategies
Submit Site to Directories
Submit Site to Industry Sites
and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases
Home
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Submit your site to key directories, since a
link from a directory will help your ranking -- and get you traffic. Be sure to
list your site in the free Open Directory Project (www.dmoz.com), overseen by
overworked volunteer human editors. This hierarchical directory provides
content feeds to all the major search engines. Plus it provides a link to your
site from an information hub that Google deems important. But don't be
impatient and resubmit or you'll go to the end of the queue.
Yahoo! Directory is another important directory to be listed in, though their
search results recently haven't been featuring their own directory as
prominently. Real humans will read (and too often, pare down) your
200-character sentence, so be very careful and follow their instructions
(http://docs.yahoo.com/info/suggest/). Hint: Use somewhat less than the maximum
number of characters allowable, so you don't have wordy text that will tempt
the Yahoo! editor to begin chopping. Business sites require a $299 annual
recurring fee for Yahoo! Express to have your site considered for inclusion
within seven business days (http://docs.yahoo.com/info/suggest/busexpress.html).
Other directories to consider might be About.com and Business.com.
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