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Page Title
Description and Keyword
META Tag
Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine
Friendly Navigation System
Several pages for a particular
keyword
Submit URL to Search Engines
Fine-tune with
Search Engine Optimization
Promote Local Business on
the Internet
Linking Strategies
Submit Site to Directories
Submit Site to Industry Sites
and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases
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Some webmasters use frames, but frames can
cause serious problems with search engines. Even if search engines can find
your content pages, they could be missing the key navigation to help visitors
get to the rest of your site. JavaScript and Flash navigation menus that appear
when you hover are great for humans, but
search engines don't read JavaScript and Flash. Supplement them with regular
HTML links at the bottom of the page, ensuring that a chain of hyperlinks
exists that take a search engine spider from your home page to every page in
your site. A site map with links to all your pages can help, too. If your site
isn't getting indexed fully, make sure you submit a Google Sitemap following
directions on Google's site (www.google.com/webmasters/sitemaps/login). Greg
Tarrant's Google Sitemap Generator and Editor (www.sitemapdoc.com) is a free
tool to build these. Be aware that some content management systems and
e-commerce catalogs produce dynamic, made-on-the-fly webpages. You can
sometimes recognize them by question marks in the URLs followed by long strings
of numbers or letters. Overworked search engines sometimes stop at the question
mark and refuse to go farther. If you find the search engines aren't indexing
your interior pages, you might consider URL rewriting, a site map, and targeted
content pages (see below). Commercial solutions include Bruce Clay's Dynamic
Site Mapping (www.bruceclay.com/web_dsm.htm) and YourAmigo.com's SpiderLinker (www.youramigo.com)
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