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Page Title
Description and Keyword
META Tag
Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine
Friendly Navigation System
Several pages for a particular
keyword
Submit URL to Search Engines
Fine-tune with
Search Engine Optimization
Promote Local Business on
the Internet
Linking Strategies
Submit Site to Directories
Submit Site to Industry Sites
and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases
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Find complementary websites and request a
reciprocal link to your site (especially to your free service, if you offer
one). Develop an out-of-the way page where you put links to other sites -- so
you don't send people out the back door as fast as you bring them in the front
door. Your best results will be from sites that get a similar amount of traffic
to your site. High-traffic site webmasters are too busy to answer your requests
for a link and don't have anything to gain. Look for smaller sites that may
have linking pages.
Check out Ken Evoy's free SiteSell Value Exchange. It (1) registers your site
as one that is willing to exchange links with other sites that have a similar
theme/topic content and (2) searches for sites with similar topical content
(http://sales.sitesell.com/value-exchange/). Additionally, two automated link
building software programs stand out -- Zeus and Arelis. These search for
complementary sites, help you maintain a link directory, and manage reciprocal
links. However, use these programs to identify the complementary sites, not to
send impersonal automated e-mail spam to site owners. When you locate sites,
send a personal e-mail to the administrative contact found in the Whois
Directory (www.networksolutions.com/whois/). If e-mail doesn't get a response,
try a phone call. I've written a brief e-book on Reciprocal Linking Tools
outlining various linking strategies and other software you can use to make the
task easier. (www.wilsonweb.com/ebooks/linkingtools.htm)
One warning: Be sure to only link to complementary sites, no matter how often
you are bombarded with requests to exchange links with a mortgage site that has
nothing to do with yours. One way Google determines what your site is about is
who you link to and who links to you. It's not just links, but quality links
you seek.
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