Search engine strategies to promote a new website

Contents

Linking strategies

Page Title
Description and Keyword META Tag
Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine Friendly Navigation System
Several pages for a particular keyword
Submit URL to Search Engines
Fine-tune with Search Engine Optimization
Promote Local Business on the Internet
Linking Strategies

Submit Site to Directories
Submit Site to Industry Sites and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases




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Links to your site from other sites bring additional traffic. But since Google and other major search engines consider the number of incoming links to your website ("link popularity") as an important factor in ranking, more links will help you rank higher in the search engines, too. Google has introduced a 10-point scale called PageRank (10 is the highest rank) to indicate the quantity and quality of incoming links. All links, however, are not created equal. Links from popular information hubs will help your site rank higher than those from low traffic sites. You'll find links to articles on linking
strategies in our Research Room (www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mp_Linking).