Contents

Page Title
Description and Keyword META Tag
Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine Friendly Navigation System
Several pages for a particular keyword
Submit URL to Search Engines
Fine-tune with Search Engine Optimization
Promote Local Business on the Internet
Linking Strategies
Submit Site to Directories
Submit Site to Industry Sites and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases




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Find newsworthy events and send news releases to print and Web periodicals in your industry. The links to your site in online news databases may remain for years and have some clout with link popularity. However, opening or redesigning a website is seldom newsworthy these days. You may want to use a Web news release service such as PR Web (http://wilsonweb.prwebdirect.com). Placing your website URL in online copies of your press release may increase link popularity some. More info on PR is available in our Research Room. (www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mp_PR) Issuing press releases:a traditional promotional strategy, but there are other traditional approaches that can help you as well.