Search engine strategies to promote a new website

Contents

Fine tune with search engine optimization

Page Title
Description and Keyword META Tag
Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine Friendly Navigation System
Several pages for a particular keyword
Submit URL to Search Engines
Fine-tune with Search Engine Optimization

Promote Local Business on the Internet
Linking Strategies
Submit Site to Directories
Submit Site to Industry Sites and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases




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Now fine-tune your focused-content pages (described in point 7), and perhaps your home page, by making minor adjustments to help them rank high. Software such as WebPosition (www.wilsonweb.com/afd/webposition.htm) allows you to check your current ranking and compare your webpages against your top keyword competitors. I use it regularly. WebPosition's Page Critic provides analysis of a search engine's preferred statistics for each part of your webpage. You can do this yourself with WebPosition. The best set of SEO tools by far is Bruce Clay's SEOToolSet (www.wilsonweb.com/afd/clay_seotoolset.htm). You can find links to hundreds of articles on search engine strategies in our Research Room (www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mp_Search). If you want more detail, consider purchasing my inexpensive book Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization (http://www.wilsonweb.com/ebooks/seo.htm). Many small and large businesses outsource search engine positioning because of the considerable time investment it requires.