Search engine strategies to promote a new website
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Fine tune with search engine optimization | |||
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Now fine-tune your focused-content pages (described in point 7), and perhaps your home page, by making minor adjustments to help them rank high. Software such as WebPosition (www.wilsonweb.com/afd/webposition.htm) allows you to check your current ranking and compare your webpages against your top keyword competitors. I use it regularly. WebPosition's Page Critic provides analysis of a search engine's preferred statistics for each part of your webpage. You can do this yourself with WebPosition. The best set of SEO tools by far is Bruce Clay's SEOToolSet (www.wilsonweb.com/afd/clay_seotoolset.htm). You can find links to hundreds of articles on search engine strategies in our Research Room (www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mp_Search). If you want more detail, consider purchasing my inexpensive book Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization (http://www.wilsonweb.com/ebooks/seo.htm). Many small and large businesses outsource search engine positioning because of the considerable time investment it requires. |
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