Search engine strategies to promote a new website

Contents

Description and Keyword meta tag

Page Title
Description and Keyword META Tag

Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine Friendly Navigation System
Several pages for a particular keyword
Submit URL to Search Engines
Fine-tune with Search Engine Optimization
Promote Local Business on the Internet
Linking Strategies
Submit Site to Directories
Submit Site to Industry Sites and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases




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The description should be a sentence or two describing the content
of the webpage, using the main keywords and keyphrases on this page. If you include keywords that aren't used on the webpage, you
could hurt yourself. Place the Description META Tag at the top of the webpage, between the <HEAD></HEAD> tags, in this format: Some search engines include this description below your hyperlinked title.


<META NAME="DESCRIPTION" CONTENT="Increase visitor hits, attract traffic through submitting URLs, META tags, news releases, banner ads, and reciprocal links">.

Your maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.

When I prepare a webpage, I write the article first, then write a description of the content in that article in a sentence or two, using each of the important keywords and keyphrases included in the article. This goes into the description META tag. Then for the keywords META tag, I strip out the common words, leaving just the meaty words and phrases. The keywords META tag is no longer used for ranking by Google, but it is currently used by Yahoo, so I'm leaving it in. Who knows when more search engines will consider it important again? Every webpage in your site should have a title, and META description tag.