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Page Title
Description and Keyword
META Tag
Keywords in Header tags
Placement of keywords
Use Keywords in Hyperlinks
Search Engine
Friendly Navigation System
Several pages for a particular
keyword
Submit URL to Search Engines
Fine-tune with
Search Engine Optimization
Promote Local Business on
the Internet
Linking Strategies
Submit Site to Directories
Submit Site to Industry Sites
and Specialized Directories
Request Reciprocal Links
Write Articles for Newsletters
Begin a Business Blog
Issue News Releases
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The description should be a sentence or two
describing the content
of the webpage, using the main keywords and keyphrases on this page. If you
include keywords that aren't used on the webpage, you
could hurt yourself. Place the Description META Tag at the top of the webpage,
between the <HEAD></HEAD> tags, in this format: Some search engines include
this description below your hyperlinked title.
<META NAME="DESCRIPTION" CONTENT="Increase visitor hits, attract traffic
through submitting URLs, META tags, news releases, banner ads, and reciprocal
links">.
Your maximum number of characters should be about 255; just be aware that only
the first 60 or so are visible on Google, though more may be indexed.
When I prepare a webpage, I write the article first, then write a description
of the content in that article in a sentence or two, using each of the
important keywords and keyphrases included in the article. This goes into the
description META tag. Then for the keywords META tag, I strip out the common
words, leaving just the meaty words and phrases. The keywords META tag is no
longer used for ranking by Google, but it is currently used by Yahoo, so I'm
leaving it in. Who knows when more search engines will consider it important
again? Every webpage in your site should have a title, and META description
tag.
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