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Purchase PPC ads with Yahoo Search Marketing (formerly
Overture) (www.wilsonweb.com/afd/overture.htm) and Google AdWords (https://adwords.google.com/select/). The top ads appear as featured links to the right of "natural" search engine results for your keywords. Your ranking is determined by how much you've bid for a particular search word compared to other businesses. This can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link. An excellent e-book on PPC strategies is Andrew Goodman's 21 Ways to Maximize Profits on Google AdWords (www.wilsonweb.com/afd/pagezero.htm). More information on PPC ads can be found in our Research Room (www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mp_PPC). Pay Per Click advertising can be quite cost-effective when you learn how to use it. Yahoo Search Marketing even offers some free credit
to get you started. (www.wilsonweb.com/afd/overture.htm).