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Essentially, a retailer's affiliate program pays a commission to other sites whose links to the retailer result in an actual sale. The goal is to build a network of affiliates who have a financial
stake in promoting your site. If you're a merchant you, need to (1) determine the commission you are willing to pay (consider it your advertising cost), (2) select a company to set up the technical
details of your program, and (3) promote your program to get the right kind of affiliates who will link to your site. Consider affiliate management software.