Email strategies to promote a new website
Install signature to email
Publish email newsletter
Send offers to
visitors and customers
Rent targeted email lists
While it's a big commitment in time,
publishing a monthly e-mail newsletter ("ezine") is one of the very best ways
to keep in touch
with your prospects, generate trust, develop brand awareness, and build future
business. It also helps you collect e-mail addresses from those who visit your
site but aren't yet ready to make a purchase.
Ask for an e-mail address and first name so you can personalize the newsletter.
You can distribute your newsletter using listservers such
• Constant Contact (www.wilsonweb.com/afd/roving.htm)
• Got Marketing Campaigner (www.wilsonweb.com/afd/gotmarketing.htm)
• AWeber (www.wilsonweb.com/afd/aweber.htm)
• Topica Email Publisher (www.wilsonweb.com/afd/topica.htm)
• Gammadyne Mailer (www.wilsonweb.com/afd/gammadyne.htm)
If you're just getting started you can use a free advertising-supported
newsletter from Yahoo! Groups (www.yahoogroups.com).