Email strategies to promote a new website

Contents

Publish email newsletter
Install signature to email program
Publish email newsletter

Send offers to visitors and customers
Rent targeted email lists


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While it's a big commitment in time, publishing a monthly e-mail newsletter ("ezine") is one of the very best ways to keep in touch
with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect e-mail addresses from those who visit your site but aren't yet ready to make a purchase.
Ask for an e-mail address and first name so you can personalize the newsletter. You can distribute your newsletter using listservers such
as:

Constant Contact (www.wilsonweb.com/afd/roving.htm)

Got Marketing Campaigner (www.wilsonweb.com/afd/gotmarketing.htm)

AWeber (www.wilsonweb.com/afd/aweber.htm)

Topica Email Publisher (www.wilsonweb.com/afd/topica.htm)

Gammadyne Mailer (www.wilsonweb.com/afd/gammadyne.htm)

If you're just getting started you can use a free advertising-supported newsletter from Yahoo! Groups (www.yahoogroups.com).