Search Engine Optimization Best Tricks
Recent statistics show eight out of 10 people surfing the Internet today, use search engines and directories to navigate their search. Search engines are web sites that provide relevant hyper
links for search queries, for E.g. keywords or phrases that enable a search engine to find
corresponding documents for the user. They use automated robots known as "spiders" to crawl through and index data out of web sites. Each search engine sets different parameters for the
"spiders" and these differences are based on mathematical equations known as algorithms, which affect how sites are indexed and ranked. Directories are different than search engines because they are compiled lists of categories which have been manually edited.
Such is the popularity of these search engines and web directories that they are now considered powerful marketing tools capable of generating large amounts of traffic to your web site. Most
web marketers now understand the importance of attaining top search engine placement and out
of this realization were born various techniques to help get into the good books of search engines. All these techniques are commonly grouped under a heading called “Search Engine Optimization” (SEO) which has now become a very essential part of the armory of any Internet marketer.
Search Engine Optimization, in its simplest form, is the systematic process of submitting a
domain name or URL to search engines and directories. It is the science of search as it relates to
marketing on the web. Mostly technical in nature, it combines programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, or copywriting, nor links, or just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in
the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to outdo your competition. There are no SEO secrets just ranking and promotion methodologies to follow in order to beat your competition in obtaining a high ranking for desired
search keywords. Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step.
Many search engines rank sites according to the titles of the web pages and the keywords submitted. The titles should correlate with the keywords that the audience would most likely type
in the query box of a search engine. Each page on the web site should have different titles based on specific keywords or phrases. A title should start with a keyword or phrase and it should not contain more than five to seven words. To increase the prominence of the keywords in your website, you might consider using the keywords in the title tags, Meta tags and also throughout
your webpage. While creating the keywords for a website, one should keep in mind that the main objective of your marketing strategy is to convey the right message to the right people.
Important pointers while building up your database of keywords are:
· Visualize yourself as a potential customer
· Organize your keywords into separate categories and lists
· Think of specific words that qualify your visitors
· Use every available tool to help you (i.e. software, thesaurus, etc.)
· Stay away from broad and unspecific keywords
· Never use trademark names of other companies
· Consider using words that are often misspelled
The next important component of websites during SEO is the Meta tag. These tags can be considered equivalent to the table of contents or a brief summary of a long article. Meta tags allow the developer to communicate specified information to search engines and convey to the
search engine the name, description, and main keywords of your site. Most of the search engines recognize Meta tags, so it is important that proper keywords and descriptions are written,
especially if a site lacks text. The Meta tag description should contain multiple keywords that flow
in a logical and well organized sentence. To achieve the best rankings, place the keywords at the beginning of your description and keep them close together. The length of Meta tags varies according to the search engine’s specification but it is always better to keep it under 250
Link popularity and doorway pages are other things that have to be taken into account. Link popularity is primarily measured by the number of links that other websites point to your website. However, the number of websites isn't as important as the quality of websites that link to you.
One of best ways a website can attract large amounts of links to itself is to provide valuable and meaningful content. Doorway pages look the same as any page on the web site that are already published. The difference is in the data of the titles, Meta tags, and other phrases of description. Also known as Pointer pages, they offer a way for a site to target certain search engines and
more importantly, target particular phrases. Doorway pages are created to help supplement the online marketing manager's search engine optimization plan.
Another way of getting your website to figure prominently on popular search pages is through
paid placement. When a user makes a search query, the results that the search engine displays
are called the "editorial lists" and cannot bought or sold. On the other hand, all the copy around
the regular lists is "payable" or free to be purchased. A few of the paid ranking options in the field are:
· Banner ads can be bought by businesses who want to advertise under target keyword phrases.
· Content Arrangements allow search engines’ ability to promote the advertiser's content on a search results page
· Paid Placement can appear above, below, and along the sidebar of the editorial links.
· Paid Submissions are how search engines increase their revenue for charging the process of submitting URLs. Even though it doesn't guarantee a listing it does offer a quick review time
URL ranking results change weektoweek due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like the competition. A basic step by step run down of the process of Search Engine Optimization is given below:
You should keep track of any URL's that you happen to know are well ranked or your major competition. For that:
1. Visit the search engines directly to see specific results by typing in your keywords into the search field for each search engine and viewing their individual results pages.
2. Select Keywords that you expect surfers to use to locate your site, submit obvious keyword terms.
3. Then create a list of the top one to five site URL's that return from each search.
You will find that in a websized audience of billions of web pages, your competition will generally
rank well in several search engines. True high rankings are achieved by having a first page ranking in most of these search engines for many keywords.
Link tracking allows you to identify and choose possible sites that you will want as link partners once your site is contentrich and optimized. If these sites link to your competition, then you want them to also link to you. This is also done so that these potential link partners can be checked for META keywords that might be related to your site and were missed by your competition. The
number and authority of the links to your site is a factor in determining how well your site will rank with some search engines. Popularity with well respected sites is very beneficial.
It is critical to understand the search terms and keywords used to locate your website as a part of